RITUALS FOR YOUR EBB AND FLOW
Elevated Herbal Skincare & Wellness
BY TIDE is a modern Skincare & Wellness Brand providing rituals that support your Ebb and Flow. Our products are Herbalist & Perfumer formulated and woman-owned. We are based out of the idyllic coastal village of Carmel-by-the-Sea, California.
Our Ethos
Ritual
We believe in simple, everyday rituals: a morning tonic, a walk in the sun, a mindful meditation, a nourishing bath. These unique, personal moments allow us a moment of pause, to tend to ourselves.
Seasonality
Just like Nature has its seasons, so do we. We continuously experience ebb and flow throughout our life. Instead of working against our seasonality, we choose to accept and nourish our current physical, mental, and emotional state - whatever that may be.
Nostalgia
We are nostalgic for ways of living that have been lost in the modern day. We envision an ecosystem with a strong sense of community, a return to ancient healing practices for vibrant everyday health, and living in harmony with Nature.
Play
In a world that can be demanding of us in so many ways, exploration and contentment are vital to our wellbeing. We encourage play, the creation of joyful moments, and taking time to indulge in our interests.
OUR FORMULA
Product Alchemy
Herbalism
We incorporate beneficial medicinal herbs with deep reverence. Often, they are grown in our garden or sourced from local small farms. They are slowly infused into our oils and other liquids as the base of all our products.
Natural Perfumery
Scent has powerful aromatherapeutic benefits. It can lift the spirit and invite memories once lost. We blend the finest essential oils and CO2 extracts/absolutes to bring our product to life.
Clean Cosmetic Science
Tapping into the latest innovations from the clean cosmetic industry ensures our products are effective. We do not overcomplicate our formulas and only add what is necessary for safety and efficacy.
Elevated Design
We love good design and aim to complete the product experience with elevated packaging you can be excited to leave out in your home. It truly is the complete package.
OUR PRODUCTS
Current Inventory
COOLING COCONUT
Herbal Lip Balm
Wholesale - $9.00
MSRP - $18.00
MOQ - 20 Units
A luscious lip balm loaded with skin-loving herbs and luxurious butters and oils. Our Cooling Coconut Herbal Lip Balm is part lip balm, part lip oil - imparting a deeply hydrating sheen to keep dry lips at bay.
Organic Sunflower and Avocado Oil are infused with calming Calendula Flower and emollient Marshmallow Root. Shea Butter and Rosehip Seed Oil add rich, nourishing properties. Menthol provides a protective, cooling sensation. And finally, Neroli and Coconut add a sensual tropical twist.
Apply all over lips to nourish and protect.
Helianthus Annuus (Sunflower) Seed Oil*, Persea Gratissima (Avocado) Oil*, Butyrospermum Parkii (Shea) Butter*, Euphorbia Cerifera (Candelilla) Wax, Rosa Canina (Rosehip) Seed Oil* , Cocos Nucifera (Coconut) Fruit Extract, Tocopherol, Althaea Officinalis Root (Marshmallow) Extract*, Calendula Officinalis Flower (Calendula) Extract*, Citrus Aurantium (Neroli) Oil*, Menthol, *Organic
REVITALIZING GLOW
Herbal Body Scrub
Wholesale - $16.00
MSRP - $32.00
MOQ - 20 Units
Introducing Revitalizing Glow, an herbal body scrub to awaken your skin. This silky scrub features a combination of skin-loving herbs that work to soothe, moisturize, and tone. This scrub will leave your skin feeling extremely soft and moisturized post-bath.
Rich Shea Butter and luxurious Rosehip Seed Oil deeply penetrate and hydrate. Fine organic cane sugar provides effective, gentle exfoliation. Neroli, Ylang Ylang, and Coconut transport you to a dewy and sunlit escape.
Massage in circular motions onto wet skin in shower or bath after cleansing with soap.
Cane Sugar*, Helianthus Annuus (Sunflower) Seed Oil*, Butyrospermum Parkii (Shea) Butter*, Rosa Canina (Rosehip) Seed Oil*, Cetearyl Olivate (And) Sorbitan Olivate, Tocopherol, Citrus X Sinensis (Orange Peel) Extract*, Avena Sativa (Oat) Kernel Colloidal Oatmeal*, Avena Sativa (Oat) Extract*, Althaea Officinalis (Marshmallow Root) Extract*, Arctium Lappa (Burdock Root) Extract*, Calendula Officinalis Flower (Calendula) Extract*, Cocos Nucifera (Coconut) Fruit Extract, Cananga Odorata (Ylang Ylang) Oil*, Citrus Aurantium (Neroli) Oil*, Citrus Reticulata (Mandarin) Oil* Organic
BODY OIL FOR BLISS
Renaissance
Wholesale - $42.50
MSRP - $85.00
MOQ - 10 Units
A Body Oil inspired by Botticelli’s famed Birth of Venus, a representation of the goddess of love and beauty and of Nature’s bounty. With over 10 botanical extracts and nourishing oils, Renaissance is an ethereal body oil featuring an elevated scent combination of Neroli, Hinoki, and Coconut.
For hair, body, and nails. For the warmer seasons of life. For creative inspiration. For blissful moments.
Use all over body. Best applied liberally after bathing when skin is still damp. Can be used on hair and nails to deep condition. Apply onto skin for a dewy glow. Store in a cool, dark place.
Olea Europaea (Olive) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Hydrogenated Ethylhexyl Olivate*, Hydrogenated Olive Oil Unsaponifiables*, Caprylic/CapricTriglyceride (Fractionated Coconut) OIL, Olive Squalane, Limnanthes Alba (Meadowfoam) Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Rosa Mosqueta (Rose) Hip Seed Oil, Cannabis Sativa (Hemp) Seed Oil, Calendula Officinalis Flower (Calendula) Extract, Juniperus virginiana (Cedarwood) Oil, Chamaecyparis obtusa (Hinoki Wood) Oil, Citrus aurantium (Neroli) Oil, Cocos Nucifera (Coconut) Fruit Extract, Tocopherol
*olive-derived
EAST MEETS WEST
About Our Founder
A creative at heart, Leah spent years working in corporate beauty in New York City before being called to slow down and explore her interests in Herbalism and Perfumery.
Blending both her East Coast style sensibility and an appreciation of the West Coast's natural abundance, Leah created BY TIDE to encourage slow living, exploration and play, and practical rituals to support all seasons of our lives. She carefully formulates each product from start to finish, calling on the highest quality botanical allies and innovations in clean cosmetics.
Originally from Brooklyn, New York, Leah and her partner Michael currently reside in the idyllic coastal village of Carmel-by-the-Sea with their rescue dog Zoe.